As more companies seek to expand their consumer base, they look to gain more attention from different groups. Market researchers found that there has been an increase in people using cannabis before or during the act of playing video games. So, understandably, it would be a good idea for these companies to find ways to draw in these so-called CannaGamers.

Statistics

In 2020, the market researchers found that the number of CannaGamers increased 86% from the first quarter of the year (Q1) to the third quarter (Q3). They found that, in Q3, 54% of consumers enjoyed cannabis while they were playing video games. Please note that the study did not verify the frequency or amount of use when describing these numbers.

To make these gamers even more appealing to sellers, there were more with advanced degrees and higher incomes in Q3 2020 when compared Q1. This change in advanced degrees in CannaGamers went from 14 percent to 30 percent. At the same time, the more interesting part that sellers will be interested in, higher incomes, changed from six percent to 17 percent. For clarification, the study refers to someone having higher incomes as earning $150K or more a year.

Similarly, increases in CannaGamers that were parents, Republicans, married, and/or women were present as well.

Suggestions

Marketing researchers reported that, despite the increase in CannaGamer numbers, cannabis marketing has yet to utilize them. There is only .2 percent of US cannabis companies that uses video games as a part of their marketing strategy. As such, taking advantage of this lack of marketing would be beneficial to sellers looking to add more potential customers to their list.

Discussion

Advertising more cannabis products in connection with video games would certainly offer more opportunities for companies to draw in more customers. As more of this marketing research becomes available, companies will likely rethink their methods of advertising.

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